Loading Experience Welcome

FOURSQUARE: The Underlying Structure of Successful Brands

This book presents FOURSQUARE, a model that was not invented but discovered, which shows that successful brands share the same fundamental, four-part architecture.

The FOURSQUARE model is your guide from chaos to clarity. It is built on insights from cognitive science and the art of storytelling, and gives you a practical framework that will change the way you view brand building.

The FOURSQUARE Model's Four Pillars

1. Clarity

Clarity&nbspis essential for a brand to connect and be remembered. It begins by establishing its&nbsppurpose,&nbspwhich makes it possible to direct&nbspfocus&nbsptoward the right audience. When you know why and for whom you exist, you can find your unique&nbspvoice&nbspand tell a&nbspstory&nbspthat wins followers, not just customers.

A&nbspsystem&nbspis what ties the brand's visual elements together as a whole. It begins with a consistent&nbspidentity&nbspand a repeatable&nbsppattern,&nbspwhich makes the brand familiar and trustworthy. The strategic&nbsparchitecture&nbspis then the blueprint that enables a dynamic&nbspexpression&nbspwithout diluting the brand’s message.

2. System

3. Activation

A static brand is a forgotten brand.&nbspActivation&nbspis about living and creating momentum. It starts with a well-thought-out&nbsplaunch&nbspto set the tone, and is followed up in every single&nbspexperience&nbspwhere you meet your audience. The promise is fulfilled through actual&nbspactions, &nbspwhich occur via carefully selected&nbspchannels &nbspwhere the brand can grow.

A brand’s true strength is revealed in what happens when it is not present.&nbspInfluence&nbspis about building a brand that endures. It starts with a strong&nbspculture&nbspthat gives rise to unique&nbspmethods.&nbspThese are shared through&nbspteachings,&nbspwhich build the lasting&nbsplegacy&nbspthat others carry forward.

4. Influence

Analyze, Don't Upend

FOURSQUARE is not just for those building a new brand; it works equally well as an analysis tool. Use the model to map where you stand today, confirm what you are doing right, and find areas where you can adjust and improve. Order FOURSQUARE and build a brand that is simple to understand, remember, and easy to implement.

Contact us to schedule a meeting, grab lunch, or pre-order your copy.

PULL FOR MORE • PULL FOR MORE •